Prototyping services as a co-creative learning process with emotional emphasis
This article describes how emotions and co-creation are part of a learning level connected with service prototyping where the body, gestures and emotions are part of the interaction between participants. Services are conceived as the result of a design process, but the process is also a change of the mindset about the service itself. In the service, prototyping process participants have to learn how to see the service from their experience and analyze it with a critical, collaborative and kind perspective to build in a co-creative environment the improvements. The service prototyping perspective is given by the SINCO LAB at the University of Lapland, Finland as the original laboratory with a particular methodology of role-playing through service design and the practice in the DES LAB at Universidad del Desarrollo, Chile, which follows the same idea.