Exploration on Emotional Design Method of Cultural and Creative Products based on the major of Cultural Industry Management
In the future all the students of Cultural Industry Management should know that emotional cultural and creative products design needs to base on the following strategies (Yang,2022): First of all, in order to meet the emotional needs of tourists, we need to make certain innovations in visual expression. For example, material, image, text, color, modeling and other aspects are the most basic levels of emotional design. On the basis of fully considering consumers' psychological and emotional needs, cultural and creative design can realize creative graphics and match words and colors to establish an emotional bond between consumers and the cultural and creative product through the processing of information. Secondly,Give feedback to the product, and then improve the emotional experience. Feedback and evaluation of cultural and creative product, which reflects the interactivity and experience of products, which is the behavioral level of emotional design.Lastly,we need to follow the principle of diversification in the way of publicity, and then strengthen emotional care. It is the highest level of emotional design to elicit the emotional resonance of people by extracting cultural symbols of cultural and creative design, so as to perceive the cultural images in products and decide whether to experience again. At this level, consumers themselves should be considered, and on the other hand, the cultural significance of products should be emphasized. In the following design practice, we should continue to combine the theory of emotional design to the cultural and creative product practice, and try to investigate a few effective design methods apply to the development of cultural and creative products talents.