Astrid Skjerven | Creating Sustainability by Mythmaking
Tuesday, March 11, 2025 @ 13:00 CET – 14:00 CET –
Professor Astrid Skjerven in her talk titled “Creating Sustainability by Mythmaking: IKEA’s Advertising Campaigns” will focus on the mechanisms of commissioning green credentials. She will analyse how producers commission communicate their green credentials to consumers.
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